WHY NIKE’S AIR JORDAN SNEAKERS ARE THE SHOES OF 2020, BREAKING AUCTION AND REVENUE RECORDS AS GLOBAL BUSINESS STRUGGLES

A pair of “Off-White for Nike” Air Jordan 1 sneakers worn by a guest during Paris Fashion Week in March. Photo: Getty Images Despite Covid-19 seeing global business struggle, 2020 has been anything but the last dance for Air Jordan. The Michael Jordan Nike imprint has arguably had its best year as the world around it crumbles. It is 36 years since Nike snatched Michael Jordan's signat...